What’s Tequila, Anyway?

Tequila is Mexico’s liquid sunshine — a distilled spirit made from the mighty Tequilana Weber Blue Agave (yep, only that one!). This spiky plant takes 6 to 8 years to mature and only grows in special regions with Denomination of Origin status. No Blue Agave, no tequila — it’s that simple. At Olmeca Tequila, we proudly make a Mixto tequila, meaning at least 51% of the sugars come from agave — the rest is a secret blend that keeps things fun, flavorful, and oh-so-smooth. ¡Salud!

Our 6-Step Journey

STEP 1 – Jima: We harvest Blue Agave only when it’s fully ripe — after 6 to 8 years. More ripeness = more sugar = more flavor. Worth the wait.
STEP 2 – Cooking: We slice the agave into equal parts before cooking, so every piece gets the same love (and heat).
STEP 3 – Roller Mill: Time to crush it! We extract all those sweet juices using our roller mill — smooth and efficient.

STEP 4 – Fermentation: Our secret weapon? A proprietary in-house yeast that brings out fresh citrus, light fruit, and just the right kick of character.
STEP 5 – Distillation: Distilled in shiny columns to make a tequila that’s light, pure, and clean. Easy to mix. Bold enough to sip.
STEP 6 – Aging: Olmeca Reposado takes a break in vintage bourbon barrels, soaking up smoothness and subtle oak vibes.

Born in 1967 in the highlands of Tequila, Jalisco, Olmeca has stayed true to its roots — we slow-cook our agaves, carefully ferment to enhance flavor and aroma, then distill them in our signature column stills to achieve a strong yet smooth profile. Over the years, our portfolio has grown to meet every occasion and tequila lover, offering an incredible variety — from the versatile, classic Silver to the decadent Dark Chocolate, crafted for those who love to experiment with cocktails.

This is how
we do it!

WE’VE BEEN MAKING AMAZING TEQUILA SINCE WAY, WAY, WAY BACK

When our first distillery opened in the town of Tequila, in the lowlands of Jalisco

WE’RE MOVING! GOOD BYE TEQUILA VALLEY, HELLO LOS ALTOS!

We're opening our shiny new distillery in Los Altos, in the Jalisco mountains, the birthplace of smoother, more balanced tequilas.And yes, we're very excited!

BEHIND EVERY GREAT TEQUILA, THERE IS AN EVEN GREATER MEXICAN

Jesús Hernández is undoubtedly the MVP of tequila. He perfected our tequila recipes and gave them their unique character and flavor.

WAS A GOLDEN YEAR – QUITE LITERALLY

That’s when Olmeca Gold and Olmeca Reposado dropped: Gold came to shine. Reposado came to chill. Bold, smooth and 100% iconic!

WE GOT DELICIOUSLY DARK

That’s when Olmeca Dark Chocolate hit the scene — blending silky cacao with bold tequila for a flavor that’s pure Mexican magic. Sweet. Smooth. A little unexpected. Just the way we like it.

THERE’S NO STOPPING US!

Olmeca has been the number 2 most-sold premium tequila in the world*! From Istanbul to Johannesburg or Bogota, everyone is giving it a shot!

DRESSED TO IMPRESS AND BUILT TO POUR!

We gave the Olmeca bottle its bold actual new look! Legends don’t age, they upgrade. Sleeker. Sharper. Still smooth. Still unmistakably Olmeca

WE WENT BIG. LIKE, LIMITED EDITION BIG

Not one, not two, but three vibrant limited edition designs inspired by Alebrijes. Why Alebrijes? Because they're loud and proud, fun and exuberant. Just like Olmeca!